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How To Choose a Catchy Business Name For Your Startup | Brand | Company | -15 Best Tricks
What is a Business Name?
A business name is simply a name or title given to a particular business to serve as identification. Also a business name can be known as a trade name which is used for trading commercial products goods and services.
Naming a new business is one of the numerous processes involved in setting up a new business and there are a lot of factors to be considered when choosing a business name.
In fact, finding a business name is quite a crucial and herculean task. Some companies even spend thousands of dollars just to have their prospective names tested. They go through great lengths in order to assure the universality of the company name.
Companies have to think of something catchy and easy-to-remember. It has to be one that will give consumers a good idea of what the business is about. A business name is one the company will carry for a long time. That is why it is important that a lot of time and thinking be allotted to this process.
Importance of Naming a Business
Naming a business is very important as it serves as a means of identification. And just as I said earlier, it is your business name that sends a message about your business ‘to the outside world. Below are the importance of a business name.
• It is important to name a business because it represents your business identity.
• It compels your target market
• It is makes your business memorable to potential clients.
• It helps your business to stand out competition and draws customer’s attention
• It is an essential component for branding and brand identity creation.
15 Best Tricks to Choose a Catchy Business Name For Your Startup | Brand | Company:-
Most of the time, most entrepreneurs prefer business names that have a personal touch to it; because it has a connection to the owner. It could be a name, a word or something just coined by the owners of the company.
The business name can be something thought of prior to the creation of the business or it may be a long list of names to choose from. When the latter is the case, some helpful tips on how to choose a business name may help trim down the list. Here are some of the best tricks to select a Catchy Business Name.
15. Make a list of things for your brand to convey
List all of the things you want your brand to convey. These can be descriptive adjectives, emotional responses or things you want people to think when they see the name. Basically it’s anything that you want to bring to mind when people see or hear your brand’s name.
You likely won’t be able to choose a name that conveys every single thing you want your brand to convey, so prioritize your list and see how many of your items you can check off with the various names you think of.
14. Make sure the business name is short and simple
Short and simple names are easy to remember and use in conversations. This is exactly what you want your customers to do. Most businesses depend on recommendations from satisfied customers, and so if they can’t remember your business name, it will be hard for them to recommend you.
When picking a name, you should ask yourself is it simple and if yes, is it easy to remember? Some of the biggest and renowned companies and brands with simple and easy to remember names include Paytm, Zomato, OYO, Apple and Dell among many others.
13. Make It Relevant and Catchy for your business
Even if you go for a completely made-up word or a non-existent variation of an actual word, you should pursue industry relevance and catchiness.
Brand names often provoke specific associations because of what they sound like. Keep this fact in mind when considering the right title for your startup.
MyDreamConsultant is an excellent example of a company title that accomplishes both goals. It’s catchy and it’s also incredibly relevant for the field that the business operates in – dream consulting services. One get the appropriate and relevant services here.
There are so many other excellent examples that bring both catchiness and relevance to the table – Burger King, Gmail, Uber, Ola, Groupon, etc.
12. Think of Your Online Presence for your business
If your startup isn’t properly represented online, it’s as if your company doesn’t exist.
A business that is yet to select the right brand name should definitely keep online presence and search engine friendliness in mind. In fact, you can start your research the other way around. A tool like InstantDomains.com allows you to input your idea and instantly check the domain availability.
11. Keep it simple
Don’t choose a name that is too long or complicated. Remember that your business name needs to be appealing to your customers. It should sound pleasant, familiar and conjure up positive emotions. It also needs to be easy to pronounce and remember.
Consider the name Zigaari – it’s not only hard to pronounce, but it’s downright obscure. Whenever you need to explain your business name, it’s probably not a good sign. It’s okay to be a bit clever, but don’t overdo yourself.
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10. Don’t copy your competitors
Avoid choosing a name too similar to other businesses in your industry. It can mean appearing to be unoriginal, which is not good for your brand image. It can also mean potential customers confuse your business with your competition making it more difficult to get repeat work.
9. Avoid narrow names for your business
Narrow business names are those names that are not diverse. They often limit you to one category of business classification which may pose a problem in the long run. Imagine if Apple Company would had decided to be named iPhone instead. This means they would have had a problem branching out and producing other products such as iMac, iPads and even MacBook.
To prevent such a scenario, try and avoid narrow names. Instead go for broad names like Samsung which can easily suit a phone, a TV screen, and even a refrigerator without raising any alarms.
8. Keep off plain words for your business name
Despite the fact that plain words can be simple and easy to remember, they tend to become a problem whenever you want to distance yourself from your competitor. This is one of the main reasons as to why you need to be creative.
Without creativity, it will be hard to come by a unique name that is catchy and descriptive. You also need to think out of the box. That is the only way you will be able to get a great name that will put your startup on the business map.
7. Usage of acronyms for your business name
Most people tend to avoid acronyms due to their reasons. This doesn’t mean that you should avoid them too. In most cases, people prefer companies with acronyms to those without. This is because acronyms are easy to pronounce and remember.
Take for example, a company like Hewlett Packard. Most people know it as HP and chances are there are a group of people who don’t even have an idea what the acronym stands for in full. Just make sure that when choosing an acronym, you don’t end up with an offensive word that will rub people the wrong way.
6. Think outside the box, don’t get tied down
The most important thing that you should literary do when you start thinking of a business name is to be open-minded. Don’t stick to specifics but instead think big. Chances are that your company will become a global sensation delivering products or service all over the world.
This means that you need to start thinking on that level. You should not start coining local words to come with a name and expect to attract global recognition. Chances are that you will not be able to grow big past your locale with such a limiting identity.
Regional names tend to cripple your business before it even starts. If your dream is to trade internationally, then think about a business name that will entice different people around the world and not just your local customers.
5. Registering the domain
The next most important step is registering your domain. There are so many sites that offer these services online, but none has quite a reputation like that of GoDaddy and BigRock. These sites allow you to generate a suitable domain which you can obtain at a price.
The purchase agreement ranges from a year all the way to 10 years. Once the contract expires, you can give it up for someone else to purchase it, or you can renew it buy repurchasing the domain. Their prices are known to be very reasonable, and their services are incredible. Some of the domain names you will get include .org, .net, and .web.
4. Make sure the name sounds good when said aloud.
Sometimes names seem fine on paper, but sound awful when said aloud. And if it’s said aloud, make sure people aren’t confused as to how it’s spelled. So a proper research needs to be done that the name must be sounds good when said aloud.
3. Conduct a Trademark Search for your business
This is one of the essentials while looking into legal stuff of naming your business. You have to go through if you want to avoid legal trouble in the future. Regardless of your location and the direct competition you’re competing against, there are certain words and phrases you cannot include in your title.
Things can get a bit confusing here because some exceptions do exist and in these instances, you’ll be free to use somebody else’s Trademark in association with your business. The rules and requirements, however, vary from one country to the other
For best results, you can find through Public search under Intellectual Property site or do talk to an attorney MyDreamConsultant about registering a specific brand name. Later on, you may also consider trademarking the phrase in order to protect your brand identity.
2. Ask for feedback to your family and friends
You don’t have to struggle alone naming your company. Write down your ideas. Narrow the list down to five or ten names.
Then reach out to your family and friends. See what they think. If one name by far stands out from the crowd based on that feedback, you should consider it more than the others.
1. Make sure you LOVE the business name
The name of your startup will be something you hear, say, write, and think about all the time.
If you don’t like the name, don’t use it. This startup is your baby. You wouldn’t name your baby something you don’t like, right?
The same concept applies here. Otherwise, you’ll regret it, and that could impact your behavior and the way you run the business moving forward.
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Choosing a name can be challenging when you’re setting out to start a business, but not something to agonise over! Remember to get opinions and ideas from friends, family or even potential customers. It’s always a good idea to get a few different points of view.
A business name is only your first step towards building a brand. Though it’ll give your business a good first impression, it’s up to you to meet the customer expectations and bring your business to success.
It is evident that coming up with a business name is not a pleasant and easy process. That is why you need these tips to ease the process. They will help you make the right decision and avoid common problems that might end up costing you your business.
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